IKA BUTONI SS 2018 Collection was carefully designed and orchestrated to make it appealing to a wider target market
The reason for making it less ‘designer mood’, but a happy wearable, entertaining and colourful collection was due to the world’s changing mode of purchasing. Retailers are going into Online much faster in viewing products they may decide to buy/ select.
Therefore while keeping creativity intact, Ika Butoni carefully tailored her collection to aim wider target. Her head accessories are inspired by the Muslim Headwear.
Colours play dominant part as well apart from wearability, as the Collection presented a happy mood (mind you It’s Summer!). Also, aim to dampen the low mood of many as the economy had not seemed to pick up.
Ika Butoni Collection this year has received many exciting review/ comments/ even wishes to purchase, so it’s a busy Seasons ahead!
Attached is the comment from International Fashion Writer Vicky Song: ”Thank you so much for a stunning show. You have recaptured the Ika zing & beyond. This collection had pushed your signature style to new heights, demonstrating your creativity knows no bounds.