IKA BUTONI  
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THE AFRIQUE, IKA BUTONI’S SPRING/SUMMER 2013

 
IKA BUTONI - Afrique
 
Afrique derives from the French word, which literally means Africa,
is selected this time to inspire Ika’s S/S collection.
 
IKA BUTONI - Afrique   The continent is popular with many tribes; one notably outstanding is the Tuareg, an African Muslim tribe, which is often referred to as the Blue Man of the Desert because their wardrobe is dyed indigo blue. The Tuareg men are very proud of their fighting skills while their women actively produce daily life provisions for the whole clan. They are also excellent craftsmen renowned for their cloth, jewelry, and carved wooden mask.

The combination of colorful Africa and daring Tuareg artworks have inspired many brainstorming sessions before coming into terms with the ideas of matching the distinctive styles, being playfully bright, yet comfortable and attractive among the crowds. Those are the core competences of IKA BUTONI label, which remain strong through the industry.
 
ACTIVE 2013

Active piece wear should come into natural forces in 2013, which attributed to the basic requirements in the Afrique collections.

Rising from the stretch, knitted fabrics, with the embellishment on the various patterns, adorned in macramé, shell stones, and beads jewelry, Afrique pieces are prêt a porte, wonderfully matched with multi printed leggings.

Decorative designs hold side by side among floral, animal, plain earth sands, and geometrical lines, while investing on some of the Indonesian ikat woven clothing, as the cultural complimentary background to the nomadic African philosophy.

Afrique collections were on the catwalk on 5 July, 2012 at the Hong Kong Convention Centre during the Hong Kong Fashion Week 3-6 July, 2012. The event is organized twice yearly by Hong Kong Trade Development Council, to uphold Hong Kong as the leader of the apparel industry in Asia.

Thirty of IKA collections were paraded to the 400 audience and will be showcased at Ika Butoni’s first flagship store in Hong Kong, which will be open in September 2012.
  IKA BUTONI - Afrique
 
 
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